Public Relations

This PR campaign project aims to effectively communicate a company's launch of a new product through various channels such as a press release, media advisory, one sheet, newsletter, and social media. The portfolio showcases the integration of traditional and digital PR strategies to create a comprehensive and engaging campaign.

The process of creating this PR campaign project involved researching the company's target audience, identifying key messages, and crafting a compelling narrative to promote their new product. The team then created a comprehensive plan that included traditional PR elements such as a press release and media advisory, as well as digital components like a one sheet, newsletter, and social media content. The portfolio showcases the strategic approach and creativity used to develop a successful PR campaign.