Public Relations

I developed and executed a simulated PR campaign for Skims, a shapewear and loungewear brand, to increase brand awareness, drive website traffic, and boost sales revenue. Through strategic media outreach, relationship-building with key journalists and influencers, and data-driven analysis, I would have secured coverage in multiple media outlets, increased social media engagement, and generated a 20% increase in shapewear product sales, resulting in $1.2 million in revenue.

The PR campaign for Skims involved several key steps, including conducting research and analysis to understand the brand's target audience and competitors, developing a strategic PR plan to achieve business goals, crafting compelling media materials, building relationships with media contacts, executing media outreach, tracking and analyzing media coverage and results.